Is this digital marketing, or engineering?

Engineering. Growth is treated as a code-and-data problem: render fixes, schema, crawl and index repairs, Core Web Vitals, entity graphs, GEO citation surfaces, and analytics instrumentation. We do not run ad campaigns or media buying — we engineer the technical foundation your pipeline depends on, the same way we engineer software.

What is GEO, and how is it different from traditional SEO?

GEO — generative engine optimization, closely related to answer engine optimization (AEO) — is about being the source AI engines cite inside ChatGPT, AI provider, AI provider, Perplexity, and AI Overviews, not just ranking a blue link. It depends on the same technical foundation as SEO plus structured answers, entity signals, and validated schema. We engineer both and monitor citations.

Why does schema matter more in 2026?

Schema has shifted from a rich-result trigger to an AI trust and entity-verification signal that a majority of AI-mode and ChatGPT sources rely on. We model your entities and ship validated schema so AI engines can verify and cite you, not just render a snippet.

Can you fix my analytics and attribution too?

Yes. We run a marketing analytics audit, then engineer the layer — event tracking, GA4 server-side tagging, consent mode, conversion tracking, and lead-attribution architecture — and validate every event end to end, so growth decisions rest on signal you can trust rather than ad-blocker-degraded data.

How do you protect rankings during a replatform or migration?

SEO migration consulting builds the redirect map, enforces content and metadata parity, and runs pre-launch QA so a redesign or replatform does not bleed organic traffic. We treat the migration as a release with gates, not a launch-and-hope.

How fast do results show up?

Realistic and sanitized: first crawl and index wins typically land within about 30 days, AI-search citations are tracked from week one, and Core Web Vitals improvements are proven in code as they ship. Compounding authority and citation gains build over the following quarters.

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